They are exploiting a hack -- namely, that there are lots of stupid people out there who think that "non-profit" somehow means "good." When revenues exceed exp

They are exploiting a hack -- namely, that there are lots of stupid people out there who think that "non-profit" somehow means "good." When revenues exceed expenses, non-profits still distribute them. They just distribute them to employees, meaning management, meaning themselves. It's like a tightly-held for-profit company.