4 ms·

Author refers to smart phone market as "segmentable", not other markets. Your statement doesn't really disprove his.

• untog 13y ago
  Yes but the author also states that it is a "radical idea for the brand", which it isn't. It also isn't a radical idea for the smart phone market, as Android manufacturers have been doing it for a long time. So we have a brand with experience in segmenting approaching a market that has already been segmented by competitors. Not such an interesting story.
  • JimmaDaRustla 13y ago
    True, that's a better statement. It seems that Apple has done this out of market demand (of course they did, any company would rather have one clutch device over a smorgasbord), but with the 5C still being a high-end feature phone, why'd they do it? I'm guessing they are just creating a foundation for a radical iPhone 6?
    • criley2 13y ago
      I like MG's take. The iPhone 5s is evolution of a pre-Ive design. The iPhone 5c is Johnny Ive's first shot at a decidedly Ive version of the iPhone.
      • untog 13y ago
        Hasn't Ive done the hardware design for a long time - only recently also controlling software? In either case, launching an extra device because your designer wants to put their stamp on the world seems like an absolutely awful business strategy.
  • malyk 13y ago
    I think he meant radical for the iPhone brand, not the apple brand.