This is classic innovators dilemma. Apple cannot release a true low-end, mid-range, or even "low high-end" phone because it risks eating into the iPhone's legen

This is classic innovators dilemma. Apple cannot release a true low-end, mid-range, or even "low high-end" phone because it risks eating into the iPhone's legendary profit margins. Smartphones are becoming cheaper; Apple cannot hang on to the iPhone's profit margins forever. As it ignores the trend it risks creating a generation of smartphone users not in the Apple ecosystem. It's happening right now.