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"Apple is recognizing that the market is actually “segmentable”. This is the notion that one size does not fit all–a radical idea for the brand." Apple has alw

"Apple is recognizing that the market is actually “segmentable”. This is the notion that one size does not fit all–a radical idea for the brand." Apple has always had products for higher end and lower end markets as soon as that product becomes established. iPod video (I know that's not the formal name) came out at roughly the same time as the Nano and shuffle. MacBook Pro had MacBook. iPad and iPad mini. Mac Pro and iMac. This isn't new, it's just the first time it's been so deliberate and noticeable.

JimmaDaRustla 13y ago
Author refers to smart phone market as "segmentable", not other markets. Your statement doesn't really disprove his.
- untog 13y ago
  Yes but the author also states that it is a "radical idea for the brand", which it isn't. It also isn't a radical idea for the smart phone market, as Android manufacturers have been doing it for a long time. So we have a brand with experience in segmenting approaching a market that has already been segmented by competitors. Not such an interesting story.
  - JimmaDaRustla 13y ago
    True, that's a better statement. It seems that Apple has done this out of market demand (of course they did, any company would rather have one clutch device over a smorgasbord), but with the 5C still being a high-end feature phone, why'd they do it? I'm guessing they are just creating a foundation for a radical iPhone 6?
    - criley2 13y ago
      I like MG's take. The iPhone 5s is evolution of a pre-Ive design. The iPhone 5c is Johnny Ive's first shot at a decidedly Ive version of the iPhone.
      - untog 13y ago
        Hasn't Ive done the hardware design for a long time - only recently also controlling software? In either case, launching an extra device because your designer wants to put their stamp on the world seems like an absolutely awful business strategy.
  - malyk 13y ago
    I think he meant radical for the iPhone brand, not the apple brand.
baddox 13y ago
> This is the notion that one size does not fit all–a radical idea for the brand. It's hardly even that though, at least relative to the product lineups of competitors. For one, the size itself is virtually identical. As the author mentions, the 5c differs very little from the 5 apart from the plastic colorful case. Apple could reasonably maintain to assert the philosophy of "one size fits all," because the form factor and feature set of all their models are still virtually identical, just like they were before the introduction of the 5c. Also, "iPod Video" actually was the formal name used for the fifth-generation iPod.

JimmaDaRustla 13y ago

Author refers to smart phone market as "segmentable", not other markets. Your statement doesn't really disprove his.

untog 13y ago
Yes but the author also states that it is a "radical idea for the brand", which it isn't. It also isn't a radical idea for the smart phone market, as Android manufacturers have been doing it for a long time. So we have a brand with experience in segmenting approaching a market that has already been segmented by competitors. Not such an interesting story.
- JimmaDaRustla 13y ago
  True, that's a better statement. It seems that Apple has done this out of market demand (of course they did, any company would rather have one clutch device over a smorgasbord), but with the 5C still being a high-end feature phone, why'd they do it? I'm guessing they are just creating a foundation for a radical iPhone 6?
  - criley2 13y ago
    I like MG's take. The iPhone 5s is evolution of a pre-Ive design. The iPhone 5c is Johnny Ive's first shot at a decidedly Ive version of the iPhone.
    - untog 13y ago
      Hasn't Ive done the hardware design for a long time - only recently also controlling software? In either case, launching an extra device because your designer wants to put their stamp on the world seems like an absolutely awful business strategy.
- malyk 13y ago
  I think he meant radical for the iPhone brand, not the apple brand.

baddox 13y ago

> This is the notion that one size does not fit all–a radical idea for the brand. It's hardly even that though, at least relative to the product lineups of competitors. For one, the size itself is virtually identical. As the author mentions, the 5c differs very little from the 5 apart from the plastic colorful case. Apple could reasonably maintain to assert the philosophy of "one size fits all," because the form factor and feature set of all their models are still virtually identical, just like they were before the introduction of the 5c. Also, "iPod Video" actually was the formal name used for the fifth-generation iPod.