3 ms·
Good article! However, I am curious about the research showing that users will leave a website after 3 seconds. Where was this measured? On desktop, or on a lo
by oyvindeh 13y ago
Good article!
However, I am curious about the research showing that users will leave a website after 3 seconds. Where was this measured? On desktop, or on a low-end/low-bandwidth device? With low-end devices and/or low bandwidth, most websites will load slowly, and my guess is that performance expectations will be different than on desktop.
- mwilcox 13y agoSource (listed on the link in the article): http://www.akamai.com/html/about/press/releases/2010/press_061410.html http://www.akamai.com/html/about/press/releases/2010/press_0... There's an option to download the full study but it requires registering.
- pakitan 13y agoThat "study" is bullshit. It's actually a survey asking people after how many seconds they will leave the site. I'm now expecting them to find cure for cancer by popular vote.
- gorkamolero 13y agoYou're right but let me tell you this: Half of the visits the article got since publishing have bounced off after close to 2 seconds. Coincidence? It´s a shame but I do this too
- pakitan 13y ago> It´s a shame but I do this too You do what too? Conflating correlation with causation? We all do that at one point or another :) Speed is no doubt important but it's only a part of the big picture. The site I'm maintaining has roughly 60% bounce rate. If I'm to take the "study" at face value, that means all of those bounces are due to 3+ sec load time. And if I somehow manage to bring that to 0.1 sec (preferably using Akamai's services), the bounce rate will magically go to 0%. Of course, that doesn't happen in the real world. Btw, great article, thanks for taking the time to write it.
- gorkamolero 13y agoHaha touche
- nilliams 13y agoTotally agree, that study is nonsense, was going to question it myself.
- restlessdesign 13y agoThe article is nearly four years old and focused only on purchases made through travel websites.
- deleted 13y ago[deleted]