4 ms·

> Take a look at apple.com today and note which new iPhone appears first the 5C, not the 5S. Which phone did they show a commercial for? The 5C. Which one will

• clarky07 13y ago
  perhaps. everyone assumed coming in to today that the "cheaper" version would hurt margins. Granted it was priced above expectations, I'm not sure it will have significantly higher margins.
  • bryanlarsen 13y ago
    I think it will have higher relative margins than the 5S but lower absolute margins than the 5S. But that's just a guess. But what is relatively assured is that it will have substantially higher margins than the equivalent in their old strategy, a price reduced 5. So it's quite likely that the introduction of the 5C will increase Apple's overall margins rather than decreasing it, as everybody expected.
• twiceaday 13y ago
  Which one are they not taking pre-orders on? The 5S.
• threeseed 13y ago
  The 5C is not about a higher profit margin for Apple. It's about maintaining their current profit margin whilst offering carriers a bigger incentive to bundle and sell and their phones.