That's because the "audience" is not necessarily defined by properties that are set in stone. Yes, they're the same people that read certain other sites/mags/ne

That's because the "audience" is not necessarily defined by properties that are set in stone. Yes, they're the same people that read certain other sites/mags/newspapers, but they're different in that they are horny, and not distracted by the visual cues advertisers usually employ. In other words: no, this is a different audience than the audience that's reading those sites; these are horny readers of those sites. A big difference.