We implemented this with Decal about year ago with an online tour that requires no signup[1]. We initially had an online tour which not only required signup bu

We implemented this with Decal about year ago with an online tour that requires no signup[1]. We initially had an online tour which not only required signup but verified your email. Not only did this mean fewer people would try it out, but it meant we got a great deal of disposable emails. Our motivation was obvious: we wanted the free tour to get leads. Each time someone created an account to test, some resources were consumed so we needed to make sure we got a "high value" lead with a valid email. When I watched Kevin Hale's Mixergy interview he talks about the fact that when they first launched the idea of Wufoo on their blog particletree they didn't even have a backend. It just demonstrated to people what it was like to use. We were inspired by that when creating our own tour and we created a way to communicate the benefits our product offers for both deployment and end user interface in a frontend application that requires no signup or account creation. Interestingly, not only do we get a better quality of email now, but about 50% of people who take the tour, put their email address in even though we only ask for it at the end. [1]http://www.decalcms.com/ http://www.decalcms.com/