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Could it be that those who took the time to sign up cared more about the service in the first place (hence, they were willing to sign up)? In other words, is a
by unclebucknasty 13y ago
Could it be that those who took the time to sign up cared more about the service in the first place (hence, they were willing to sign up)? In other words, is a sign up process (even a minimal one) basically a weed-out for those who are more ambivalent about your offering?
- jessep 13y agoThat still doesn't explain why, on average, those who sign up in the no-trial scenerio are more active than those who sign up after trying the product. Of both groups that sign up, the ones without a chance to try the product were more active (including all the activity during the trial)
- unclebucknasty 13y ago>"That still doesn't explain why, on average, those who sign up in the no-trial scenerio are more active than those who sign up after trying the product..." Couldn't it though? If people were so convinced that they didn't need a trial, could it mean they felt themselves to be a better fit for the product. Kind of like an "I've been waiting for something just like this...don't need to try it...I know I want it". Whereas a trial might reflect some ambivalence by definition: "Not so sure. But, maybe I'll give it a try."