3 ms·
How about the Mailinator model: ask them to name their account. Give them a pre-populated randomly generated name in the dialog box, even. The conflation of na
by JulianMorrison 13y ago
How about the Mailinator model: ask them to name their account. Give them a pre-populated randomly generated name in the dialog box, even.
The conflation of naming with personal data capture is a hidden assumption in the conventional signup. You want my email. You want my unique identity. But why collect them at once?
Edit: in fact, even better, pre populate the name with something random and quirky from instant zero. So your work starts out when you click "new" being named something like "goldfish-apple-gasoline" and it supports an obvious "rename" operation if they want to take control of it.
- patio11 13y agoSo your work starts out when you click "new" being named something like "goldfish-apple-gasoline" and it supports an obvious "rename" operation if they want to take control of it. You're welcome to implement this in your own product. You will almost certainly receive emails about "I just tried logging in using the same email address I've used for 8 years and it doesn't work. Why is your website broken?" (This is true of any website which supports standard logins and any additional method, by the way. If you have standard logins and Facebook accounts, people will sign up with FB and then try logging in standard, etc etc.)
- thenomad 13y agoAha, interesting. One pattern I've noticed repeatedly is that websites with both Facebook and conventional signup options convert worse than websites with just a conventional signup. I'd assumed that was the usual "don't give people choice" issue, but I'd not considered the confusion problem.