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I think Apple's strategy won't be to just go all-in on payments out of the gate. I imagine they will seek out a handful of partners where speed and ease of paym
by gfodor 13y ago
I think Apple's strategy won't be to just go all-in on payments out of the gate. I imagine they will seek out a handful of partners where speed and ease of payment will tangibly affect the bottom line across millions of transactions, and negotiate aggressively to get long-term and deep commitments to the Apple payments system. Think: Starbucks, gas stations, large (large) restaurant/fast food chains, etc. I have a hard time seeing a path where they take in small to mid size businesses as customers.