The "paying money" is just the means of the "hack", not the "hack" itself. The hack is recognizing that there is a great, targeted opportunity to keep your prod

The "paying money" is just the means of the "hack", not the "hack" itself. The hack is recognizing that there is a great, targeted opportunity to keep your product in customers' minds on one of the biggest marketing days for your biggest competitor. If anything, Samsung saved money by using it efficiently.