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Under Jobs Apple released many versions of the MacBook/Pro which had nearly the same external design. I'm not certain Jobs would have loved a gold iPhone, but I
by nicholassmith 13y ago
Under Jobs Apple released many versions of the MacBook/Pro which had nearly the same external design. I'm not certain Jobs would have loved a gold iPhone, but I can imagine he'd have understood the business reasons for it, and it's not an unattractive device. He was large and in charge when they introduced the flower power iMac after all.
Innovation is a difficult thing to quantify, there wasn't likely to be an innovative step on these iPhones anymore than there was an innovative step to occur on the MacBook Air. The product line is now about absolute refinement. What's innovation? Having a 64bit processor in a phone is a new leap, but expected, but a massively improved motion tracker is innovative in it's own way.
Apple comes into new market segments/product rethinks on a very stretched out basis, from the iPod to the iPhone was a long period of time, they used that time to develop a product that was 'revolutionary' as it hit the market. They've not been in a hurry before, so why rush now? It wins them nothing, but could cost them everything.
- aespinoza 13y agoI agree with you. Like I mentioned in another comment below, it is not that these phones are not going to be successful. They will be. For sure. And I understand Apple is a business. My biggest problem with the latest form Cupertino is that I have not been able to find inspiration from their products. When I am looking for inspiration, Apple is simply not there anymore for me. It might for other people. I guess the feeling that I am looking for when I am talking about "Innovation" is "Awe", "Inspiration", "Excitement". That is not there anymore when looking at Apple products. This doesn't mean that these phone will be less successful, or worse than their previous counterparts. What it does mean, is that I will not be looking to Apple for inspiration in the future. I'll looking more to Google and Tesla.
- nicholassmith 13y agoOut of curiosity what would you say Googles innovative product was recently? In my opinion they're like Apple, they iterate well on existing concepts.
- aespinoza 13y agoGoogle Glass for starters. Self Driving Cars as a good second. Then we also have the ChromeCast and ChromeOS. And Apple didn't use to iterate over existing concepts. They were actually innovative. The iPhone for one. It created a pocket sized computer that can also make calls. Some people might think that There were others doing that before, but they weren't. Every other "Smartphone" before the iPhone was a Super Phone. But I do acknowledge that there is no real innovation out of thin air. All innovations stand on the shoulders of others. This is all a matter of distance. How much distance is there between a Palm Treo and the iPhone? That is where innovations hits. The new iPhone 5S has a very small distance compared to the Galaxy 4 for example. Apple is a company that has been really good at releasing innovations that are far from current technologies. Lately that gap is very very small.
- nicholassmith 13y agoGoogle Glass is a follow on from previous work, and self driving cars have been a DARPA challenge for at least 8 years. They're not massively innovative except in the context of being refined to a honed product. The iPhone was innovative because it packaged existing concepts in a way that was inntuitive to use, previous smartphones (and I had many) were often the opposite of that. Apple still doesn't radically enter a product category on that regular a basis, I imagine next year or after we may see them do it again.
- anko 13y agogoogle glass and self driving cars are really them just monetising r&d. They aren't suitable for real world use. Apple doesn't talk about their r&d until it's a real project. It's really hard to compare the two.
- chris_wot 13y agoThe thing is, Jobs didn't settle for just one product. He wanted to do something Apple hadn't done before. He did a phone. Then he did a tablet. What else needs to be redesigned to make it better? What other markets need disrupting? That's what Appe should be asking.