Agree, great and refreshing article on HN for a change. They say "Not only did we drive tons of clicks and app downloads, we were able to reach a whole new mar

Agree, great and refreshing article on HN for a change. They say "Not only did we drive tons of clicks and app downloads, we were able to reach a whole new market affordably and efficiently," but I wonder how many of those first-time visitors ever came back? Or converted into paid accounts... Did the new traffic pay for the cost of the marketing spend? Or perhaps that wasn't the point here and it was more a brand awareness campaign. If that's the bar, this sounds very successful indeed, particularly if you don't mind associating your brand with these types of images/ads. They didn't just stick a house ad in there, they embraced that community's ... appetite.