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Well, your opinion is your own, but there's nothing wrong with this. Apple could have just as easily bought the space. Here in San Francisco, Samsung bought all
by ultimatedelman 13y ago
Well, your opinion is your own, but there's nothing wrong with this. Apple could have just as easily bought the space. Here in San Francisco, Samsung bought all the ad space in all the BART (subway) stations for weeks leading up to and after the release of the iPhone 5 to tout the S3. It's just marketing strategy and it's a pretty good one, especially if millions (billions?) of dollars are riding on the fact that people recognize your product instead of a competing one.
Granted, while effective, Samsung's strategy is rather predictable and easily (albeit expensively) countered by buying the ad space yourself. Why Apple didn't do this, I don't know. It would have been the first thing I would have done as the VP of Marketing at Apple once I knew the launch date.
- jackowayed 13y agoWhy bother paying a ton for ad space on the day when you know that the site will basically be a giant ad for you anyway?
- Pxtl 13y agoApple spends almost nothing compared to Samsung's giant advertising dollars anyways. They don't need to, really - Apple's solid reputation lets the media do their ads for them. Just like how Apple doesn't need to buy billboards at the mall when they have bright, inviting stores of their product to entice you.
- untog 13y ago...to stop your competitor getting it?
- jasomill 13y agoAlso, why wait until you've announced a major media event before buying advertising to coincide with said media event? In other words, if Samsung is buying advertising to crowd out competitors' ads on the day of an Apple product launch, Apple is surely not the competitor they're hoping to crowd out.