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Your comment about a low appetite for risk reminds me of the entrepreneur Bob Reiss who wrote the book "Low Risk, High Reward," which was all about controlling
by mediaman 17y ago
Your comment about a low appetite for risk reminds me of the entrepreneur Bob Reiss who wrote the book "Low Risk, High Reward," which was all about controlling and offloading risk in a startup. His central thesis was that good entrepreneurs are actually quite adept at getting others to take on the risk, or structuring deals so as to convert fixed costs to variable, and that no good entrepreneur actually enjoys having more risk when they can take on less risk.