Ultimately, this is barely a tweak of their old strategy. This is last year's model, a little bit cheaper. Except now Apple has cheapened the cost while upgra

Ultimately, this is barely a tweak of their old strategy. This is last year's model, a little bit cheaper. Except now Apple has cheapened the cost while upgrading the battery and front facing camera. Mostly I see this targeting precisely the US customers that would buy the old iPhone in years past - people that aren't interested in the latest and greatest features very well might be induced to upgrade by a fun color that stands out from their friends's iPhones.