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I think this lineup may backfire. People with a 4S wanting to upgrade will probably opt for the coloured, cheaper version. People who previously wouldn't have b
by cliveowen 13y ago
I think this lineup may backfire. People with a 4S wanting to upgrade will probably opt for the coloured, cheaper version. People who previously wouldn't have bought the iPhone because too expensive (mostly in Europe where subsidized planes aren't always available) won't buy it now anyway because the 5c is in the same ballpark of the 5s.
They have basically introduced a cheaper alternative to old customers.
- taylodl 13y agoI think they're targeting young customers. Think of all the parents of teens that wouldn't shell out $199 for an iPhone but would happily shell out $99. Neither the kids, nor their parents, are particularly interested in quality and whether this phone has the same value as the 5s. Plus the kids would presumably be attracted to the colors.
- mikeash 13y agoI doubt Apple will be at all upset if people flock to the 5C, for which they still get $550 apiece, made from cheaper components than the iPhone 5 that they otherwise would have been selling at that price point.
- pekk 13y agoWhether they are old customers or not doesn't matter, if selling more phones at a slightly lower price makes more money.