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Jobs was the entire reason that their product offering was so focused. Look back at the mess that was Apple's product offering smorgasbord before Jobs returned
by crusso 13y ago
Jobs was the entire reason that their product offering was so focused. Look back at the mess that was Apple's product offering smorgasbord before Jobs returned and took his hatchet to it.
Without visionary leadership, most big companies are unable to resist the temptation to take the kitchen sink attitude toward product development.
The coherence of Apple's product strategy will most likely decrease as we move further past the age of Jobs... unless they find a new similarly-capable leader.
- arrrg 13y agoThis seems more focused and less confusing than prominently selling last years’ model (which Apple has previously done). From a consumer perspective it seem extremely hard to differentiate between different years’ iPhone models. This new clear (also visual) distinction makes it easier and provides more guidance for consumers. It’s a bit more work for Apple (what with them having to make two iPhone models every year) but for the consumer it should be much easier to understand. The 5C stands out and makes it really clear that Apple has something that costs a bit less than their flagship. Yeah, it’s just the 5 repackaged – but I think it’s really important signalling and should make Apple’s lineup much easier to understand for consumers. There’s still the 4S to muddy the waters, though. Ah, I guess that’s some Jobs-era legacy mess. Selling a two year old model is really lame and confusing after all :-)