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How odd, I feel the opposite, re: vision... Google is leading the way with progressive developments in many varied fields. Expecting more today from Tim Cook,

by marknow 13y ago

How odd, I feel the opposite, re: vision... Google is leading the way with progressive developments in many varied fields. Expecting more today from Tim Cook, the Apple announcement left me flat. Understand, that while I'm a long time Apple user, my Android phone(s) have offered features to which Apple is still playing catch-up. Apple is the reactionary these days; they may have introduced the iPhone as a ground-breaking product back-in-the-day, but Android is outpacing the iPhone with each new release. <opinion>Aside from the MBP I use for work, I won't be purchasing another Apple product anytime soon, FWIW.</opinion>

gfodor 13y ago
I think 2014 is going to be Apple's big year. If we don't see the watch or the TV next year then I'll be worried.
r00fus 13y ago
Here's the rub. Google's vision is definitely out there, but it's intangible. Glass is a $1500 product that is geared towards geeks. Folks who don't even know how to properly use a BT headset would be overwhelmed by Glass. I guess it's about target market. Apple makes it available, like, everywhere, and accessible to folks like my parents. Google puts it way out there (cool), but it requires a nerd to use or grok.
rodedwards 13y ago
To echo r00fus, Apple's visions are more tangible to the everyday consumer - or at least better elucidated. Apple is the master of "segmentation" - i.e.: identifying a pain point or desired experience, and building it. TouchID, for instance, solves a problem - passwords suck. "Here's a simple, frictionless way around it, that incidentally will be powering all of your apple-conduit payments inside of a year." That's a vision that relatable, easy to understand, etc., compared to something like glass which is much more "out there." To put it another way, each apple feature is clearly tied to a consumer-relatable use case. Collections of features form pieces of apples vision, rolling up use cases into the "experiences" that they mentioned today.
- marknow 13y ago
  Well said, and I agree that the TouchID will be something that resonates with many consumers.
- jkscm 13y ago
  If TouchID is adopted by 95% of all user I wonder if iPhones will still be a worthy target for average thiefs? I think you can't reset or jailbreak a locked even today.

by marknow 13y ago

gfodor 13y ago

I think 2014 is going to be Apple's big year. If we don't see the watch or the TV next year then I'll be worried.

r00fus 13y ago

Here's the rub. Google's vision is definitely out there, but it's intangible. Glass is a $1500 product that is geared towards geeks. Folks who don't even know how to properly use a BT headset would be overwhelmed by Glass. I guess it's about target market. Apple makes it available, like, everywhere, and accessible to folks like my parents. Google puts it way out there (cool), but it requires a nerd to use or grok.

rodedwards 13y ago

To echo r00fus, Apple's visions are more tangible to the everyday consumer - or at least better elucidated. Apple is the master of "segmentation" - i.e.: identifying a pain point or desired experience, and building it. TouchID, for instance, solves a problem - passwords suck. "Here's a simple, frictionless way around it, that incidentally will be powering all of your apple-conduit payments inside of a year." That's a vision that relatable, easy to understand, etc., compared to something like glass which is much more "out there." To put it another way, each apple feature is clearly tied to a consumer-relatable use case. Collections of features form pieces of apples vision, rolling up use cases into the "experiences" that they mentioned today.

marknow 13y ago
Well said, and I agree that the TouchID will be something that resonates with many consumers.
jkscm 13y ago
If TouchID is adopted by 95% of all user I wonder if iPhones will still be a worthy target for average thiefs? I think you can't reset or jailbreak a locked even today.