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As a marketer, I see the temptation. Whether you like it or not, the things that you sign up for are more sticky, regardless of how good the product is. It tak
by austenallred 13y ago
As a marketer, I see the temptation. Whether you like it or not, the things that you sign up for are more sticky, regardless of how good the product is.
It takes a leap of faith as a marketer to let you see a product without getting a way to get you back first. What marketers need to realize is that if you force people to sign up first they will leave in droves before they have any idea what you've created.
I think the optimal landing page is "create an account" with a way to bypass and "see it first."