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Maybe Coke IBM and Citibank are the wrong brands, but why not a brand that tries to eek sex, like Axe, or most beer companies? Am i crazy for thinking that bei
by throwaway2120 13y ago
Maybe Coke IBM and Citibank are the wrong brands, but why not a brand that tries to eek sex, like Axe, or most beer companies?
Am i crazy for thinking that being loosely associated with sex/porn would be great for many businesses?
- patmcc 13y agoCouple things there: Axe is owned by Unilever, who also makes brands like Dove - they might not want the press of "owners of Dove advertise on shock porn sites" or whatever. Axe might be ok with being associated with "two sexy people going at it in a traditional way" type porn, but not "bunch of funny looking people having 'strange' sex" type porn, and discriminating between the two might not be worth their time and effort. Axe is probably bought, at least partly, by moms for their young teenage sons - who might not take kindly to actual sex being that tied to their advertising. Take a look at how they currently advertise - it's sex, but with a goofy/comedic slant. Think the ads with the astronauts - those are legitimately funny.
- ryanmcbride 13y agoBecause we still live in a sex negative society that likes to pretend that no one actually likes sex, and porn is only for people unable to find significant others.