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That was actually a really interesting article. I think it really helps that they were able to come up with a really good set of ads that worked perfectly with
by FreeKill 13y ago
That was actually a really interesting article. I think it really helps that they were able to come up with a really good set of ads that worked perfectly with the audience on the adult websites. That's always the goal, but execution is never quite as easy as it seems :)
- venomsnake 13y agoAnd what is the audience of the adult websites? It is the same audience that reads NYTimes and WSJ and WaPo. Everyone on the internet watches porn - except some that prefer to read it.
- namenotrequired 13y agoThey're definitely in a different context / mindset though.
- deleted 13y ago[deleted]
- richforrester 13y agoThat's because the "audience" is not necessarily defined by properties that are set in stone. Yes, they're the same people that read certain other sites/mags/newspapers, but they're different in that they are horny, and not distracted by the visual cues advertisers usually employ. In other words: no, this is a different audience than the audience that's reading those sites; these are horny readers of those sites. A big difference.
- dohertyjf 13y agoThat's not necessarily the point though. While they did initially come up with the idea because pornstars are some of their brand advocates, they realized that it's much cheaper and cost-effective to advertise there as opposed to a NYT or WaPo that has just as many readers, but is also noisier.
- ryanmcbride 13y agoThat's the point this person is making. They're saying that by advertising on a porn site, they are getting readers from all those websites, because everyone watches porn at some point.
- gcb0 13y agoThat's a very good point. I'm reading HN without my pants, as I usually do. Those same ads would work here just fine.
- jimgardener 13y ago>>Everyone on the internet watches porn kids watch/read porn.. grownups do the real stuff :)
- tesseractive 13y agoThe total reach of all porn is quite broad, but I strongly suspect that the number of impressions skews male, possibly by multiple orders of magnitude. (Yes, I made that WAG up with no evidence whatsoever, so I'll be more than happy to see statistics or hear from anyone who disagrees.)
- IgorPartola 13y agoTFA says it is 1/3 female.
- tesseractive 13y agoI read it pretty carefully. Unless I really missed something, what it says is that 1/3 of women "admit to watching porn," without specifying anything about frequency. It does not that 1/3 of overall ad impressions are served to women, and there is a vast difference between these two things. Assuming that women watch mainstream porn video somewhere close to as often as men because both men and women like sex seems like the same sort of category error as assuming that roughly as many men as women read sexy romance novels under that same rationale.
- deleted 13y ago[deleted]