That's definitely true, but it's not a like a fly-by-night social network that won't retain any users. They got users because of a specific service that seems v

That's definitely true, but it's not a like a fly-by-night social network that won't retain any users. They got users because of a specific service that seems very valuable in certain cases and the virality was relevant to their service. So even if conversion to paid customer was low, it's still a pretty big funnel compared to a startup offering something similar and grinding it out to get a top-line funnel of 500 signups.