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It's interesting to see. If nothing more, I at least learned(again) that powerful marketing is the key for successful product/service - front page on HN/TechCru
by 300 13y ago
It's interesting to see. If nothing more, I at least learned(again) that powerful marketing is the key for successful product/service - front page on HN/TechCrunch/Mashable/etc is definitely something that every startup should focus on in the beginning.
- sejje 13y agoI absolutely disagree with your last statement. Many niche startups--those without mass appeal--have no reason to focus on TechCrunch. There may be some all-important blog in their field, though. Think Patio11 focused on getting BCC on the front page of Mashable? I highly doubt it.
- patrickambron 13y agoI think it depends on your business model and audience. As a b2c product, any press is good obviously. However, I think it's more important to understand who your audience is and how to relay your story to them in a way that's digestible and understandable.
- patio11 13y agoI'm pretty sure that time the Jane Austen Society called for a month of local chapter bingo games made me more sales than being on TechCrunch ten times. That said, with a view to giving people the best possible advice, I've been told by people who are deeply in the Valley ecosystem that the fact that TC and whatnot are for better or worse the paper(s) of record for the Valley ecosystem means that you probably do want to be in them when you are hiring/seeking funding/etc, both for visibility and for social proof. Be that as it may, there are many, many, many companies which will succeed in selling millions, raising funding, and hiring employees without ever having a single visitor from TC et al darken their doorstep.