4 ms·
There's a lot of good information the slides, but for the quick and dirty: 1. They found one feature that a lot of people enjoyed (some would call this a MVP)
by mbesto 13y ago
There's a lot of good information the slides, but for the quick and dirty:
1. They found one feature that a lot of people enjoyed (some would call this a MVP) and lots of people shared it
2. Mashable picked up on it and then other publications did.
3. Massive growth.
The main takeaway that I always tell startup people:
1. Marketing works, don't neglect it. (in this case PR worked extremely well)
2. Don't do marketing until you've found the one feature everyone wants (i.e. product-market fit)
- manmal 13y agoI'd call that USP (Unique Selling Proposition) rather than MVP - the MVP would be the minimal product incorporating the USP.
- mbesto 13y agoGood point. I guess my point was that many people have built businesses on a sole USP (or hence what I would consider a MVP)...semantics...semantics...
- patrickambron 13y agoExactly. We already had the MVP--the key here was boiling down our product into a value proposition people could quickly understand. Rather than saying "we can match an ISP to a location and company" we said "you can figure out if an employer or ex gf googles you"
- alttag 13y agoThanks for summarizing. The content would be a great deal more consumable (and sharable) in a blog post that didn't require 75 clicks to view all of the content.
- patrickambron 13y agoI originally wrote a post on my personal blog about this. Let me know if you find it helpful :) http://www.patrickambron.me/we-unexpectedly-got-60k-users-in-60-hours-what-we-learned/ http://www.patrickambron.me/we-unexpectedly-got-60k-users-in...