4 ms·

I was going to say the same. How we got 60k users in 60 hours: make something useful that people really want.

• rahoulb 13y ago
  > How we got 60k users in 60 hours: make something useful that people really want. And tell them about it in a way that they understand
  • jmngomes 13y ago
    And identifying "them" properly
    • mattlutze 13y ago
      The fact articles like this surface again and again suggests that these three steps are not so easily remembered nor followed in the heat of the moment.
  • patrickambron 13y ago
    I think this was the key takeaway. Making a product people want is the first step. The second step is boiling it down into a message people quickly understand. If we described our product as "DIY SEO tools to improve your personal SERPS" people would quickly overlook it. However, by emphasizing the story/benefits, people see how it relates to their life. "Improve what shows up when employers, clients or even dates Google your name". That's way easier to understand