Another poorly designed web-site. Why the product is different? Because it's site is black and white and has video with boys and girls? Why tiny crumbs of valua

Another poorly designed web-site. Why the product is different? Because it's site is black and white and has video with boys and girls? Why tiny crumbs of valuable information are _written_? Is this information not _visual_ in nature? Can you show me how the thing operates? Screenshots? Animated gifs? Fancy CSS3 demos (animated gifs are better)? Schematically shown workflow?