Getting people to seriously try a new search engine does take some work. The $100 million is probably an attempt to overcome the branding effect described in th

Getting people to seriously try a new search engine does take some work. The $100 million is probably an attempt to overcome the branding effect described in this article a week ago: http://news.ycombinator.com/item?id=626960 http://news.ycombinator.com/item?id=626960