You have to be careful, though. If you let them control the frame you will never talk about what you actually want to talk about. Commandeering the structure of

You have to be careful, though. If you let them control the frame you will never talk about what you actually want to talk about. Commandeering the structure of the conversation can be just as counterproductive as outright rudeness or hostility. Always be aware of the frame -- control the frame and you control the conversation. In business, in politics, in life.