a) seems like a major portion of this article is dedicated for Cuban to coin the "outtie" term. b) Its pretty striking how Cuban's message is pretty much 180 d

a) seems like a major portion of this article is dedicated for Cuban to coin the "outtie" term. b) Its pretty striking how Cuban's message is pretty much 180 degrees of Gary Vaynerchuk's, one bends over backwards chasing down the most obscure blogger/twitter to try to repair his brand, before it gets damaged, while the other pretty much ignores the little guys until the problem becomes mainstream