Very true. Distribution is still the #1 problem facing startups and not thinking seriously about it is a recipe for disaster. "I will get the word out on social

Very true. Distribution is still the #1 problem facing startups and not thinking seriously about it is a recipe for disaster. "I will get the word out on social media" =/= thinking seriously about it. It has never been so easy to start a company - the author is right about that. Because of that, however, there have never been so many companies starting. As a result, it has never been so difficult to rise above the noise.