While I used to agree with this kind of black and white perspective on caring I've lately begun to think differently. As with everything about the human brain,

While I used to agree with this kind of black and white perspective on caring I've lately begun to think differently. As with everything about the human brain, its all in shades of gray. The logical part of you might care a lot, but your subconscious is distracting it with memories of that cute girl from last night, and so on. I've learned that its very useful to give your higher brain functions some external help. Sometimes this means throwing out all of the snacks when you go on a diet. And sometimes this means taking a notepad with you and taking notes even when you don't really think you need to. "Pretending" to care by taking notes quickly turns into really caring and paying much more attention to what you are doing than you would otherwise.