There's also more opportunity to invent a whole field in business than there is in NBA basketball. Totally agreed. Nonetheless, I think my point in the conclus

There's also more opportunity to invent a whole field in business than there is in NBA basketball. Totally agreed. Nonetheless, I think my point in the conclusion holds: if a company is not optimizing what you think they should be optimizing, you're more likely expecting the wrong goal than they are failing to optimize for the goal you expect.