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One time, at Canoe in Atlanta, the server gave us a business card at the end of our meal (it was nice, as business cards go). Canoe also seems to use a CRM to k
by luigi 17y ago
One time, at Canoe in Atlanta, the server gave us a business card at the end of our meal (it was nice, as business cards go). Canoe also seems to use a CRM to keep track of their customers, as they said "Welcome back" when we did come back.
Those practices, just standard practices for any modern business really, made for a much better experience than a pretty receipt would.
- jonah 17y agoI think you're hitting on the essential point of the article which is customer experience and creating a positive memory. One of my clients is a high-end boutique. Their purchase experience is good by nice retail standards - high-quality bag, tissue with ribbon, etc. But then the do little extras like presenting your receipt in a little card stock slipcase and hand-writing you a thank-you note a few days later. It is the little things that matter. I'd agree that the MASA receipt is pretty rudimentary, but as another commenter mentioned, it's largely a factor of the POS system. (And apparently not high on their selection criteria list.)