> If you have 20 employees, many, many, MANY things with less certain value than this software cost you more than $100. It seems like you're arguing that if yo

> If you have 20 employees, many, many, MANY things with less certain value than this software cost you more than $100. It seems like you're arguing that if you have 20 employees, you're probably wasting more than $100/month on other products and services, so spending another $100/month on iDoneThis isn't a big deal. You might be right in certain cases. Some companies have tighter financial controls and are more thoughtful about managing expenses than others. But as valuable as it might be, iDoneThis is very limited in scope and, perhaps more importantly, is not a "checklist cost" that companies (justified or not) expect to have each month. As such, I think it's very precarious for iDoneThis to depend on the old "companies waste more money on other stuff" non-value proposition. As I noted in another comment, I think it would be wise for iDoneThis to reconsider its pricing model as $5/user/month seems very likely to create agita as the number of users scales. As an example, consider that a Silver Github plan costs $50/month, and can easily support many companies with a 20 person development team.