When we launched http://weekdone.com/ http://weekdone.com/ team management and internal communications tool, we decided to take the price out of equation by hav

When we launched http://weekdone.com/ http://weekdone.com/ team management and internal communications tool, we decided to take the price out of equation by having the lowest possible price: $1 per employee per month. That has proven to show companies willingness to pay, while at the same time experiment more with the product. At the same time we know we can easily raise the price in the future. Basically I suggest other startups to consider the price a part of the marketing mix. It's never a standalone thing. You might discount on price to decrease your marketing costs, or vice versa. The higher you go with the price: $3, $5, $10 per user - the harder it becomes to understand how much is it the price and how much the product that's holding back paying users. Another option is to have different prices for different team sizes depending on your sweet spot. Eg Atlassian JIRA starts at $10/10 users, then goes up to $2-3, then down again. Asana is free for 30 users, then goes up, then down again. Weekdone now is also $1.5 at lower level, then growing to $2-3, the lower again. Weekdone has some similarities to iDonethis by the way, although we work with the weekly, not daily paradigm. We actually have many users who use both, or switch between the two.