Strangely designed web-site. When you open it you don't understand what they provide. Is it a service, app, or idea? Device or standard? Then while clicking thr

Strangely designed web-site. When you open it you don't understand what they provide. Is it a service, app, or idea? Device or standard? Then while clicking through sections you see some clipartish generic-looking pictures of people and ipad screens. Only the small vial with blood promises some useful information but no descriptive text or images provide any detail (why this small vial is better and experience is less painful than generic tests?). So after skimming the site reveals nothing you get irritated and leave. There's so much interesting things on Hacker News. Maybe those guys are changing the world but their web-site does not convey it.