And for a moment we all thought that skeuomorphic designing was on its way out. Apparently it is, except for cards, which are <breathless> "the future of the we

And for a moment we all thought that skeuomorphic designing was on its way out. Apparently it is, except for cards, which are <breathless> "the future of the web" </breathless> The biggest reason why companies & brands are taking to cards, and why consumers should be wary of them is the _seamless and transparent transfer of our demographic & contextual information with every click_. >> The aggregation depends on: >> The person consuming the content and their interests, preferences, behaviour. >> Their location and environmental context. >> Their friends’ interests, preferences and behaviour. >> The targeting advertising eco-system. Cards take away the control & choice from users about what information they want to transmit to brands through their browsing. That can only be done when we're constantly logged into services from Google, Twitter, Pinterest etc. I'm not sure that is the future web I dream of.