I second the notion to not decrease your prices. There may be a few people that have the time and are willing to produce their own alternative product, but iDon

I second the notion to not decrease your prices. There may be a few people that have the time and are willing to produce their own alternative product, but iDoneThis is definitely worth the cost (probably even more). As with many subscription products, I feel that iDoneThis will become the product that business owners get used to paying each month.