1. I realized that a product is not built in a vacuum. Meaning that I had to go out and figure out what products where needed. This led me to reach a simple und

1. I realized that a product is not built in a vacuum. Meaning that I had to go out and figure out what products where needed. This led me to reach a simple understanding: I would focus on building products that made people money. Selling such products seems to be simpler (I am still testing this at the moment). 2. With #1 in mind, I focused on what businesses need to make money: clients. Thus, I set out to learn how business generated new leads, or followed up on clients. 3. Now that I had focused on solving a type of problem (lead generation and client follow up), I set out to research markets. Every business out there needs leads. But some can be easily automated. Using patio11's appointment reminder app as inspiration, I started to ask people how such app would help their business. Turns out there is a big demand for such a simple application. Who knew that sending text messages and making automated phone calls would be such a life saver? 4. Who did I talk to? Well, who needs to keep constant contact with their client list? Dentists, insurance agents, private schools, auto mechanics, etc. 5. Once I knew the who, finding the where was as simple as looking in my cellphone. I called my dentist, and insurance agent to talk about the application (before writing any code). They gave their feedback and I set out to write it.