Reputation definitely counts for something. But there's a slew of businesses that would likely buy from you in the early stages. They may be much smaller busine

Reputation definitely counts for something. But there's a slew of businesses that would likely buy from you in the early stages. They may be much smaller businesses, and possible not even in your long-term/medium-term target market, but it's a stepping stone. Selling can still be a challenge. But if you have a valuable product, and an A* sales team, it's much much easier.