This is just alarmism for alarmism's stake. Don't make a suggestion engine because it could become massively popular and cause Google to change the way it does

This is just alarmism for alarmism's stake. Don't make a suggestion engine because it could become massively popular and cause Google to change the way it does search. Don't introduce a new way of collaboration because it could take the world by storm and replace the linearity in communication we have now. The flaw in that logic, as I see it, is the idea that one type of product will "conquer" another. An example: Lets say suggestion engines become massively popular and Google decides to replace their search with a bing-type service. Don't you think another service will pop up to capture the customers who don't want that type of service? Do you really think a large group of users will become disenfranchised with all the startups out there vying for any customers they can get their hands on? I doubt it. So given that why wouldn't you let the people who want non-linear solutions have what they want?