It was Betty Crocker's cake mix. Cakes are made for celebrating, so making it too easy lessened the experience of baking something to make someone else happy.

It was Betty Crocker's cake mix. Cakes are made for celebrating, so making it too easy lessened the experience of baking something to make someone else happy. People felt like it was too easy without the eggs, like they were taking a shortcut. Or so the study says. I can't find the source from my notes.