So your idea of making the world a better place is to modify other cultures until they are familiar to you? According to your post, your ideal world would be fi

So your idea of making the world a better place is to modify other cultures until they are familiar to you? According to your post, your ideal world would be filled with copypasted cities, themselves exclusively populated with chains and products that are familiar to Americans; all of this so that Americans travelling abroad feel less anxiety. A nirvana for the heads of American multinationals but a nightmare for everyone else. Imagine if the entire planet was like an airport mall. You'd have a ton of "brand recognition" but not much else. Brands do not make people feel that there is a "global village". They do not create a sense of cultural belonging or strengthen relationships between individuals. Buying things does not make you reach out or empathize with others. Advertisers frequently try to associate products to concepts such as freedom, sex, friendship but this connection is artificial and manipulative. At best, brands elicit a sense of loyalty that pushes consumers to purchase the same products over and over again out of habit. This loyalty can be highly dangerous: a lot of people get health problems because they are regular patrons of fast food chains. In fact, most brands actually increase stress. One of the usual marketing goals is to create a need in people that didn't exist before. This can be achieved through fear, making the consumer feel inadequate or inferior if they don't own the latest items. This is especially prevalent in the fashion industry. Creating additional needs is the opposite of stress reduction.