Medium isn't just a blogging engine, per se. As the author of this article points out, it's also a content farm. The genius of Medium is that it (theoretically)

Medium isn't just a blogging engine, per se. As the author of this article points out, it's also a content farm. The genius of Medium is that it (theoretically) encourages people to post thoughtful, good content -- and the collective efforts of everyone doing this create a high-quality content farm at scale. This is different from the typical take on content-farming, i.e., paying a bunch of people peanuts to crank out endless iterations on aggregated Miley Cyrus headlines. Now, one could certainly make the argument that Medium's game is a little shady. To paraphrase The Usual Suspects: "The greatest trick Medium ever played was convincing the world it wasn't a content farm." One could argue, furthermore, that most of the content on Medium isn't all that good. But I think the jury's still out on that charge. I've seen some good stuff on Medium, and I've seen some crap. But it doesn't seem, on average, markedly better or worse than what I'd expect to see on a random walk through any other blogging platform.