How is this new, or news? Headlines and titles have always mattered in the media. Even in the world of blogs, haven't we seen folks like Buzzfeed and Upworthy d

How is this new, or news? Headlines and titles have always mattered in the media. Even in the world of blogs, haven't we seen folks like Buzzfeed and Upworthy demonstrate the value (sometimes dubious, though) of catchy headlines? On a lighter note, here's a Twitter parody account of Techmeme Headline writing: https://twitter.com/nottechmeme https://twitter.com/nottechmeme