Within the bounds of that article, the author's points are fairly valid. I mean he hasn't emphasized piggybacking as the one ring to rule them all. For a new s

Within the bounds of that article, the author's points are fairly valid. I mean he hasn't emphasized piggybacking as the one ring to rule them all. For a new startup these are good lessons to learn from. Of course, there is always a danger in building your business atop a competitor platform but if your timing and execution is such that the parent platform can't outdo you right away you can do a decent amount of business.