Actually, the point is that lots of cultures are collective-oriented, while we as a culture like to favor individualism (even though we are extremely collective

Actually, the point is that lots of cultures are collective-oriented, while we as a culture like to favor individualism (even though we are extremely collective in our own ways.) This is called "cultural bias"; it means that, should a student from another culture come into our schools, they should not feel wrong for being raised in an environment that doesn't promote individualism. Stuff like, "Don't be a sheep!" and, "You are your own person. Don't let anyone take that away from you!" can make them feel out of place and other'ed. Notice how the part you quoted says "as opposed to a more collective ideology." That means they want to get rid of pinning individualism against collectivism; they don't want to get rid of individualism. I'm not sure what the rest of your comment means, though. Even if that specific phrase is a problem, the rest of the document is all great stuff.