"To be fair, both the DAA and the IAB would like advertising to be as wrought as possible, and for consumers to appreciate the good intentions and effec

"To be fair, both the DAA and the IAB would like advertising to be as wrought as possible, and for consumers to appreciate the good intentions and effects of their business. I know that because I've talked to them about it. Those organizations see themselves, correctly, as advocates for good behavior in a business rife with the opposite. " this paragraph stuck with me. I rigorously ad block, on everything. I make sure my relatives have PVR's and I train them to pause and skip effectively so that they never see advertisements. I install ad block on not just my computer, but my families as well. I actively avoid content that has advertisements in it (I don't play free to play games, for example). I do all this for two reasons. 1. I don't trust them. I honestly believe that if an advertisement ever states anything, the opposite is likely to be true. eg. "Our product helps you lose weight!" I am now convinced this product makes you gain weight. 2. I fear that advertisements really alter the way I perceive the world. part of that fear discussed here: http://www.reddit.com/r/explainlikeimfive/comments/14y695/eli5_why_does_cocacola_still_advertise/ http://www.reddit.com/r/explainlikeimfive/comments/14y695/el... I worry that advertisements gradually change the people that watch them. but the paragraph mentioned above gave me pause. I can't help but feel, if there were advertisements that didn't lie or actively mislead, that didn't have a terrible and dishonest history, that didn't exist purely as a form of mass manipulation, that I would be more amenable to them. Of course, that will NEVER happen EVER. so I will continue to block them at every vector. Maybe when the advertising industry is completely squeltched, desperate, and trying to claw itself from its own dug grave, will they play by the users rules. I wouldn't hold your breath.